What's inside — and why it matters for your dog
304 Stainless Steel
Food-grade 304 stainless steel tray — naturally resistant to bacteria and biofilm buildup. No plastic where the water sits, so there's nowhere for slime to take hold.
100% Ion Exchange Resin
Designed to reduce hard water minerals, heavy metals, and dissolved impurities that can affect your dog's health over time. Cleaner water at the source, not just clearer-looking water.
ABS Plastic Housing
The outer body is made from ABS plastic — tough, impact-resistant, and free from BPA. Built to handle daily use, clumsy paws, and the occasional nudge without cracking or degrading.
Built-In Pre-Filter
A sponge filter inside the pump catches hair, dust, and debris before they circulate back into your dog's water. One less thing floating in the bowl — and a quick rinse is all it needs.
How PureFlow works — day to day
Continuous circulation
The pump circulates water continuously, preventing the still, stagnant conditions where bacteria and biofilm develop. It's the same principle behind why flowing streams stay clearer than puddles — applied to your dog's water.
Three-stage protection
Every cycle, water passes through the pre-filter sponge, then through the ion exchange resin filter, and back into the stainless steel tray. Three layers working in sequence — debris is caught, impurities are reduced, and the water sits on a surface that resists bacterial growth.
Simple maintenance
Lift out the stainless steel tray, give it a quick rinse, swap the filter when it's due, and refill. That's it. No dismantling, no awkward corners, no scrubbing hidden crevices. The whole routine takes a few minutes.
Loved by dogs, approved by vets
"As a vet, I always remind dog owners that hydration is the foundation of good health. The PureFlow fountain is one of the simplest ways to give your dog clean, fresh water — which encourages them to drink more every day. I recommend it to anyone who wants a straightforward, fuss-free solution to help keep their dog healthy and full of energy."
Dr Harry Wilson, Veterinary Surgeon
Built for dogs
Most pet fountains are designed around cats — small capacity, shallow trays, low flow. PureFlow is different. A 4-litre reservoir that lasts through the day. A wide stainless steel tray that fits bigger breeds comfortably. A flow rate that encourages proper drinking, even for dogs who normally ignore their bowl.
Your dog isn't an afterthought. Their fountain shouldn't be either.
They switched to a hydration routine they can trust
I didn't think he'd take to it so quickly. It's discreet, clean, and it instantly looks so much better than an ordinary bowl.
James
It looks gorgeous, honestly. Almost like a piece of décor. Completely different from those garish pet fountains you see everywhere.
Emily
The moment we set it up, he went straight over and started drinking without any hesitation. You can tell the flowing water appeals to him far more than a still bowl.
Sophie
I love the clean, understated design.
Sarah
My dog barely drank before, and now he goes back to it several times a day. I didn't expect such a noticeable difference.
Tom
Really practical, clean, compact — and my dog just goes to it naturally throughout the day.
Claire
It's simple, but it's really lovely, honestly.
Ben
I wanted something easy to live with, and it's genuinely simple to clean. Takes no time at all.
Jack
My dog went straight to it the moment we set it up. No hesitation at all, and I find it so much cleaner than a normal bowl.
Charlotte
It's so reassuring knowing he's always got clean water available. Day to day, I think about it so much less — and that's a real relief, honestly.
Paula
find it really practical on a daily basis. My dog keeps going back to it happily.
Kai
Everything you need to start. Nothing hidden.
- PureFlow Fountain | 4L capacity with stainless steel tray
- Pump | With built-in pre-filter sponge
- 2 × Ion Exchange Resin Filters | Ready to use out of the box
- Cleaning Brush | For pump maintenance
- UK Power Adapter | Standard UK 3-pin plug
- Setup Guide | Step-by-step instructions included
Keep filtration consistent — without thinking about it.
Filters should be replaced every 15 days to keep working properly. We send a fresh pack of 6 every 3 months — delivered to your door for £24.95.
No reminders to set. No last-minute reorders. Just clean water, consistently.
That works out to roughly £8.30 a month — less than a single vet consultation.
Common questions
Both models share the same 4-litre stainless steel tray, the same ion exchange resin filtration, and the same build quality. The difference is control.
PureFlow runs continuously — plug it in and it works. Simple, reliable, no setup needed.
PureFlow Pro connects to Wi-Fi and gives you control from your phone via the Tuya app (iOS and Android). You can set flow schedules, check the water level in real time, get low-water alerts and automatic shutoff, and receive reminders for filter replacements and cleaning. If you want even more peace of mind, the Pro is your choice.
Yes. The fountain is designed for dogs of all sizes. Its 4L capacity and low tray make it easy to access, even for smaller breeds.
Yes. Dogs are naturally drawn to moving water, which encourages them to drink more readily than from a still bowl. The gentle flow catches their attention and encourages them to come back for more throughout the day.
Very. Simply slot the filter in, fill the fountain with tap water, and plug it in. That's it — your dog has immediate access to clean, filtered, flowing water. Setup takes less than 2 minutes.
Yes. Simply unplug the pump, empty the water, and wash the fountain with warm soapy water. We recommend cleaning once a week. The fountain is designed to be simple to maintain, with no awkward corners or hard-to-reach areas.
PureFlow is designed for whisper-quiet operation. Most owners find they barely notice it's running, even in quiet rooms.
Every 15 days for best results. Each filter pack contains 6 filters, which covers roughly 3 months.
You have 60 days to try PureFlow at home. If it's not right for you, you can return it — no pressure, no questions asked. Our customer support team will guide you through the process.
Your PureFlow fountain is covered by a 12-month guarantee against manufacturing defects or material faults under normal use. If something isn't right, get in touch with our customer support team — we'll sort it quickly and simply.
The fountain, stainless steel tray, pump with pre-filter sponge, 2 ion exchange resin filters (enough for 1 month), a cleaning brush, UK power adapter, and setup guide.