Privacy policy

Last updated: 10 July 2026

This Privacy Policy describes how PureCanine (purecanine.uk — the "Site", "we", "us", "our") collects, uses, and shares your personal data when you visit the Site, use our services, make a purchase, or communicate with us (collectively, the "Services").

In this Policy, "you" refers to the user of the Services — whether as a customer, a visitor to the Site, or any other individual whose data we process.

1. Changes to this Privacy Policy

We may update this Privacy Policy at any time to reflect changes in our practices or for operational, legal, or regulatory reasons. The version published on the Site is the applicable version, along with its corresponding update date.

2. Personal data we collect

The data we collect depends on how you interact with the Site.

a) Data you provide to us directly

We may collect, among other things:

Contact details: name, postal address, email address, and phone number. Order information: delivery and billing addresses, order details, payment confirmations, purchase history, and correspondence with our support team. Customer account (where available on the Site): login credentials and information required to manage your account. Customer support: the content of your messages, any attachments (such as photos or videos submitted in connection with a faulty product), and any other information you choose to share.

Some information is required to process your order. If you choose not to provide it, certain Services may not be available to you.

b) Data collected automatically (usage data)

When you browse the Site, we may automatically collect certain information, including:

Technical data: IP address, device type, browser type, and operating system. Browsing data: pages visited, actions taken, time spent on the Site, and referral source. Cookies and similar technologies: see Section 6.

c) Data received from third parties

We may receive data via service providers who help us deliver the Services, including:

Shopify (hosting and operation of the store). Payment providers (payment processing and fraud prevention). We do not store full card details — these are handled by our payment providers. Logistics providers and carriers (order fulfilment, delivery, and tracking). Marketing and analytics tools (audience measurement, advertising performance, and email communications).

3. How we use your data

We use your personal data to:

a) Provide the Services and fulfil our contractual obligations

Process and deliver your orders. Send confirmations and notifications related to your order (payment, dispatch, tracking, returns). Manage your account (where applicable). Provide customer support and handle requests (returns, refunds, replacements).

b) Communication and service improvement

Respond to your enquiries. Improve the Site experience, product quality, and our internal processes. Carry out analysis and reporting (e.g. Site performance).

c) Marketing and advertising (subject to your preferences)

Send promotional communications (by email, in accordance with your preferences). Display more relevant advertisements and measure their effectiveness.

d) Security and fraud prevention

Protect the Site, our users, and our operations. Detect, investigate, and prevent fraudulent, unlawful, or malicious activity.

4. Legal bases (UK GDPR)

Depending on the context, we process your data on the basis of:

Performance of a contract (e.g. processing and delivering your order, order-related support). Our legitimate interests (e.g. Site security, service improvement, fraud prevention, audience measurement). Your consent (e.g. certain cookies and trackers, marketing communications where required). Our legal obligations (e.g. accounting records, dispute management, requests from authorities).

5. Sharing and disclosure of your data

We may share your personal data with third parties only where necessary, including:

Technical service providers: hosting, maintenance, support, and storage. Payment providers: payment processing and fraud prevention. Logistics providers: order preparation, shipping, and delivery tracking. Marketing and analytics providers: audience measurement, advertising campaigns, and email communications.

We may also disclose information where required to comply with the law, a legal process, or an official request, or to enforce our rights, apply our terms, or protect our users.

We do not sell your personal data.

6. Cookies and similar technologies

We use cookies and similar technologies to ensure the Site functions correctly (e.g. basket, security, preferences), to analyse Site traffic and usage, and where applicable, to personalise advertisements and measure their performance.

You can manage your preferences through your browser settings and/or via any cookie management tools available on the Site. Blocking certain cookies may affect the functionality of some features.

7. International transfers

Depending on the service providers we use (e.g. Shopify, payment providers, logistics providers), your data may be processed outside the United Kingdom.

Where such transfers take place, we put appropriate safeguards in place in accordance with UK data protection law — for example, the use of the International Data Transfer Agreement (IDTA) or equivalent mechanisms approved by the UK Information Commissioner's Office (ICO).

8. Data retention

We retain your data only for as long as necessary for the purposes described in this Policy, including:

For the duration of the commercial relationship and for as long as required to process orders, returns, and replacements. For the period required by law (e.g. accounting obligations). For as long as necessary to manage disputes or to exercise or defend legal rights.

9. Security

We implement reasonable measures to protect your data. However, no system is entirely secure, and we cannot guarantee absolute security. We recommend that you avoid transmitting sensitive information via unsecured channels.

10. Children's data

Our Services are not intended for children, and we do not knowingly collect personal data from children. If you believe a child has provided us with their data, please contact us so that we can delete it.

11. Your rights (UK GDPR)

Depending on your circumstances, you may have the following rights:

The right to access your data. The right to rectification. The right to erasure (in certain circumstances). The right to object (including to direct marketing). The right to restrict processing. The right to data portability (in certain circumstances). The right to withdraw your consent at any time where processing is based on consent.

Exercising your rights

To exercise your rights, please contact us at: support@purecanine.uk

To protect your account and data, we may ask you to verify your identity before processing your request.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled unlawfully.

12. Contact

For any questions regarding this Privacy Policy or your personal data:

Email: support@purecanine.uk