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2. Add Replacement Filters
4 FREE Gifts worth £76.50. Only while stocks last
YOUR PUREFLOW BUNDLE
4 FREE GIFTS INCLUDED
A Smarter Investment in Your Dog's Health
is backed by our full 2-year warranty. That’s just a day for fresh, filtered water.
🇬🇧 Free UK Delivery
PureFlow (Standard): Plug-and-play. Quiet 4L fountain with stainless steel tray, food-grade ABS body, and a 100% ion-exchange resin filter. Set it up and forget it.
PureFlow Pro (Smart Wi-Fi): Everything in the Standard model, plus full app control on iOS and Android: flow scheduling, real-time water level monitoring, low-water alerts, automatic pump shut-off, and filter and cleaning reminders.
Both share the same materials, filter, and 4L capacity. Choose Pro if you want to monitor and control water levels from your phone.
Every PureFlow box includes:
Choose two fountains for complete home coverage and maximum savings:
Your fountain comes with a USB-A cable, so it works with any USB-A power source you already own: a phone charger, a USB wall plug etc.
Add a plug adapter if you would like a dedicated wall plug. It is entirely optional.
Within hours, water and saliva turn into a slimy film of bacteria. You can feel it when you run your finger round the bowl.
Dogs smell it, so they drink less. Over time, that leads to:
The Kibble Factor: Why Hydration Matters More on Dry Food.
Most shop-bought kibble contains under 10% moisture. When dogs on dry food turn their nose up at a stale bowl, their kidneys have to work overtime to flush out everyday waste. Fresh, flowing water isn’t a nice extra: it’s what keeps a dry diet safe long-term.
Dogs naturally avoid still water and seek out running water. PureFlow keeps 4L moving and filtered all day, so it stays fresh and free of hair, debris and bacteria.
Your dog gets fresh, crisp water they actually want to drink. You get the peace of mind of knowing they’re properly hydrated.
What a fountain is made of decides how clean the water stays, and whether your dog actually drinks it.
Food-grade steel gives bacteria nowhere to cling. No slimy build-up, ever.
Softens hard tap water and removes limescale and odours, so it tastes fresh.
Traps hair and debris before they reach the pump. No clogs, no burnout.
100% BPA-free. No plastic smell to put sensitive dogs off.
The simplest way to protect your dog from dehydration, bladder stones, and costly vet bills.
In the consulting room, so many urinary and kidney issues trace straight back to dogs simply not drinking enough. Running water naturally encourages steady hydration, which is vital for protecting their organs over a lifetime.
Dogs instinctively avoid standing water because stagnant bowls harbor bacteria and taste stale. A flowing fountain mimics natural streams, giving hesitant drinkers an immediate biological reason to drink properly.
Traditional bowls quickly build up a slimy bacterial film that repels dogs. Keeping water moving through clean stainless steel ensures fresh, aerated hydration that supports long-term digestive and urinary health.
Dull coat, itchy skin, stiff joints. They creep in quietly, especially as dogs get older.
During the Autumn Sale, every PureFlow Health Bundle comes with free Liquid Collagen (worth £29.95). Add one dropper to the fountain each day, and your dog gets collagen every time they drink.
Free app for iOS & Android (no monthly subscription required)
Match your dog’s routine by day and save power overnight.
See how much water is left without checking the tank.
Get a ping before it runs dry.
Switches off if empty, so the motor never burns out.
Know when it’s time to change the filter or clean. No guessing.
Run them all from one screen.
If PureFlow isn't right for your dog, even after they've tried it, return it within 60 days for a full refund. No questions asked.
If any part of your fountain develops a fault or stops working within 2 years, we'll send you a free replacement straight to your door.
On hand whenever you need us. Quick, helpful answers from our UK team so you and your dog are always looked after.
After 90 days with PureFlow:
96%
saw their dog drink more often
93%
said their dog preferred it to the old bowl
79%
noticed more energy day to day
71%
saw a shinier, healthier coat
*Based on a survey of 500+ verified PureFlow owners after 90 days of use.
Lisa
My biggest hesitation was the filter situation. I thought it was going to be this whole complicated thing. Turns out it'...My biggest hesitation was the filter situation. I thought it was going to be this whole complicated thing. Turns out it's incredibly simple. Twice a month I pop the old filter out and snap a new one in. Takes like 10 seconds. And my Husky drinks probably triple the water he used to drink. The filtered water stays fresh and he actually wants to drink from it. Totally worth the minimal effort
Brooke T
At first I thought this was way too pricey. I mean it’s a water fountain, right? How different could it be from the chea...At first I thought this was way too pricey. I mean it’s a water fountain, right? How different could it be from the cheaper ones? Turns out VERY different. My German Shepherd was a lazy drinker before this. Now he actually seeks it out and drinks throughout the day. His energy is better, his coat looks healthier, and I’m not worried about dehydration anymore. The peace of mind alone is worth what I paid. The cheap ones I had before lasted maybe 6 months. I can tell this one is going to last years. Sometimes investing in quality actually saves you money in the long run.
Melissa
I’m not usually the type to leave reviews but I’m making an exception for this. My Frenchie had bladder stone surgery la...I’m not usually the type to leave reviews but I’m making an exception for this. My Frenchie had bladder stone surgery last year and it was traumatic for both of us. The vet said the stones probably formed because he wasn’t drinking enough water and his urine was too concentrated. She told me to do whatever it takes to get him drinking more. I tried everything: adding broth to his water, putting multiple bowls around the house, nothing worked. Then I found this fountain. It’s been 4 months and he drinks SO much more now. I can actually see the water level going down. He hasn’t had any more stone issues and his vet was really happy at his last check-up. The fountain is easy to clean and the motor is quiet. I keep it plugged in all the time so it’s always running. If you have a dog with urinary issues or you’re trying to prevent them, just get this. It’s worth every penny to avoid another surgery
James Davies
I didn't think he'd take to it so quickly. It's discreet, clean, and it instantly looks so much better than an ordinary ...I didn't think he'd take to it so quickly. It's discreet, clean, and it instantly looks so much better than an ordinary bowl.
Emily Griffiths
Bought this after my dog had a UTI scare. Vet said he needed to drink more. This fountain solved that problem. He loves ...Bought this after my dog had a UTI scare. Vet said he needed to drink more. This fountain solved that problem. He loves the flowing water. No more UTI issues since we got it 6 months ago.
Sarah Okafor
It sits in the kitchen and actually looks like it belongs there. I'd been putting it off because every fountain I'd seen...It sits in the kitchen and actually looks like it belongs there. I'd been putting it off because every fountain I'd seen was either plasticky or too big. This is neither. And Lola hasn't looked at her bowl since.
Ben
It's simple, but it's really lovely, honestly.
Paula D
It's so reassuring knowing he's always got clean water available. Day to day, I think about it so much less, and that's ...It's so reassuring knowing he's always got clean water available. Day to day, I think about it so much less, and that's a real relief, honestly.
Diana
I’m a single mum on a budget so I really had to think about whether this was worth it. I kept comparing prices and tryin...I’m a single mum on a budget so I really had to think about whether this was worth it. I kept comparing prices and trying to find cheaper alternatives. But my dog is 11 and the vet said his kidney values were starting to look concerning. She said hydration was critical at his age. I realised I was being penny wise and pound foolish. Spending money now to keep him healthy is way smarter than spending thousands on treatment later. I got the fountain and I’m so happy I did. He drinks so much more now. He seems to have more energy and his coat looks better. The fountain is easy to clean and I love that its stainless steel. I care about my dog's health more than I care about saving £60. Best money I’ve spent on him.
Jack Morrison
I was half expecting it to become another thing to manage. It isn't. Lift the tray, rinse it, swap the filter every coup...I was half expecting it to become another thing to manage. It isn't. Lift the tray, rinse it, swap the filter every couple of weeks. He goes to it every morning before I've even had my first coffee.
Chris
This thing is dead silent. I keep it in my bedroom and can’t even hear it at night. My dogs drink from it all day. Super...This thing is dead silent. I keep it in my bedroom and can’t even hear it at night. My dogs drink from it all day. Super easy to set up. No complaints
Brian H
My dog is a rescue and came from a really bad situation. He was malnourished and dehydrated when I got him. Getting him ...My dog is a rescue and came from a really bad situation. He was malnourished and dehydrated when I got him. Getting him to eat and drink was a struggle at first. I tried everything and finally someone suggested a fountain. I got this one and it made a huge difference. I think the flowing water is less intimidating for him or something. He started drinking from it straight away and now he uses it all the time. He’s gained weight, his coat looks healthy, and he’s finally thriving. This fountain played a big part in his recovery. I’m so grateful I found it
Daniel Green
I almost talked myself out of buying this so many times. I'd add it to my shopping basket, then remove it, then add it a...I almost talked myself out of buying this so many times. I'd add it to my shopping basket, then remove it, then add it again. The price just seemed like a lot. But my Boxer cross has always been a terrible water drinker and I was constantly worried about him. My vet mentioned at his last check-up that his hydration could be better. That was the push I needed. I got the fountain. He took to it immediately. I've never seen him drink so much water. He's more energetic and his breath even smells better (weird but true). After seeing the difference it's made, I feel stupid for hesitating. My dog's health and wellbeing is worth way more than what this costs. I'd buy it again in a heartbeat
Rebecca Zammit
Water is much cleaner. Love this
Emily
These dog water fountains are a game changer. No longer are we having to change
Sarah Palmer
Best fountain I’ve found. Tried 2 different ones before this and they both got slimy super fast no matter how much I cle...Best fountain I’ve found. Tried 2 different ones before this and they both got slimy super fast no matter how much I cleaned them. This stainless steel stays clean and my dogs actually prefer drinking from it over their old bowl
Megan Knight
It's quiet just like they said it was
Mike Davies
Great fountain and my dogs love it too!!
Rachel Thompson
Great fountain and my dogs are drinking more water! They really love the fresh water over their other bowls
Mark S.
These filters work brilliantly, collect all the debris and even take the chlorine smell out of my pets' drinking water
Charlotte
My dog went straight to it the moment we set it up. No hesitation at all, and I find it so much cleaner than a normal bo...My dog went straight to it the moment we set it up. No hesitation at all, and I find it so much cleaner than a normal bowl.
Jonathan
I like the wideness of the fountain giving plenty of room for my dog to drink from it. Easy to assemble
Emma
I hadn't given biofilm a second thought until I actually ran my finger along the inside of his bowl one afternoon. I'd b...I hadn't given biofilm a second thought until I actually ran my finger along the inside of his bowl one afternoon. I'd been rinsing it every day and the film was still there. I switched to PureFlow and he goes back to it throughout the day without any prompting, something he never did with the bowl.
Karen Thomas
Love this! It's quiet so it doesn't scare my dogs! Love that their water stays clean!
Martin Lowrie
Really happy with this purchase. My Corgi was a picky drinker but she loves this fountain. The water stays fresh and cle...Really happy with this purchase. My Corgi was a picky drinker but she loves this fountain. The water stays fresh and clean. I change the filter twice a month like they recommend. Easy maintenance.
Tammy
Honestly I didn’t expect much but this thing works brilliantly. My dog drinks from it constantly now. Before, he would i...Honestly I didn’t expect much but this thing works brilliantly. My dog drinks from it constantly now. Before, he would ignore his bowl half the day. Also really easy to clean which was a big reason I bought it.
Keely Clarke
I got this for my 11-year-old Retriever. She wasn’t drinking enough and was getting constipated. This fountain got her d...I got this for my 11-year-old Retriever. She wasn’t drinking enough and was getting constipated. This fountain got her drinking more and that problem went away. Glad I found this
Jean Bennett
First time I saw my dog enjoy drinking water like this! Love how quiet it is. Will definitely order more filters for fut...First time I saw my dog enjoy drinking water like this! Love how quiet it is. Will definitely order more filters for future use. Customer service is so patient and helpful with my concerns too.
Emily Fletcher
My puppy took to this straight away. He loves playing with the water. I thought that would be annoying but honestly I’m ...My puppy took to this straight away. He loves playing with the water. I thought that would be annoying but honestly I’m just happy he’s drinking enough. The fountain is sturdy and doesn’t tip over even when he’s being crazy. Good buy.
Flor Xavier
Our dog is weirdly picky about water. He will literally walk past his bowl but drink from puddles outside. Since getting...Our dog is weirdly picky about water. He will literally walk past his bowl but drink from puddles outside. Since getting this fountain he actually drinks inside the house now which is a huge win.
Amanda Lewis
My 10 year old Lab wasn’t drinking much water and the vet said that could be causing issues. Got this fountain and withi...My 10 year old Lab wasn’t drinking much water and the vet said that could be causing issues. Got this fountain and within a few days she was drinking way more. Her energy picked up too. Glad I got it.
Ramona Ingham
My golden retriever LOVES this fountain. The first day he just sat there watching the water move for like 10 minutes. No...My golden retriever LOVES this fountain. The first day he just sat there watching the water move for like 10 minutes. Now he drinks from it all the time. Super quiet too which I appreciate
Ann Wright
As advertised, great product, dogs love it
Jamayca M.
I’m a single mum with two kids and a very energetic Golden Retriever. Life is chaotic and I don’t have time to constantl...I’m a single mum with two kids and a very energetic Golden Retriever. Life is chaotic and I don’t have time to constantly monitor my dog’s water bowl. This fountain has been a lifesaver. It holds a tonne of water so I’m not refilling it every day, and my dog loves it. He drinks way more than he used to with his regular bowl. The fountain is also really quiet which is important because my kids are light sleepers. I was worried about it being hard to clean but it’s actually super easy. I just take it apart once a week, rinse everything, and put it back together. Takes like 5 minutes. If you’re busy and need something that just WORKS without a lot of maintenance, this is it
Shane
Okay so I’m the person who reads like 100 reviews before buying anything. I spent weeks researching dog fountains and ke...Okay so I’m the person who reads like 100 reviews before buying anything. I spent weeks researching dog fountains and kept coming back to this one. Finally bit the bullet and I’m so glad I did. My dog started using it straight away. He’s a 9-year-old Lab cross and wasn’t drinking much from his bowl anymore. The vets were concerned about his kidney function and told me hydration was critical. This fountain solved the problem. He drinks from it throughout the day and his recent blood tests showed improvement in his kidney values. The vet was thrilled. The fountain is really well designed, easy to clean, and the stainless steel doesn’t get nasty. If you’re reading this review trying to decide whether to buy it, just do it. It’s well worth the money.
Helen Tucker
I travel a lot for work and always felt guilty leaving my dog alone for long stretches. I’d leave multiple bowls of wate...I travel a lot for work and always felt guilty leaving my dog alone for long stretches. I’d leave multiple bowls of water out but I still worried. Got this fountain and it’s given me so much peace of mind. It holds enough water for several days and keeps it fresh and filtered. My dog sitter sent me a video of him drinking from it and he looked so happy. It’s one less thing to worry about when I’m away. The fountain is also really easy to clean when I get back home. Best investment I’ve made for my dog
Rebecca Burton
Very impressed with the build quality. I’ve tried two other fountains before and they both started making a racket after...Very impressed with the build quality. I’ve tried two other fountains before and they both started making a racket after a few weeks. This one is still completely silent
Melissa
I like how easy it is to clean compared to the plastic fountain we had before. That one would get slimy fast. This one r...I like how easy it is to clean compared to the plastic fountain we had before. That one would get slimy fast. This one rinses out way easier
Katie E.
So far, so good
Christina Vincent
Super easy to set up. Took maybe 3 minutes out of the box. My lab figured it out straight away which surprised me becaus...Super easy to set up. Took maybe 3 minutes out of the box. My lab figured it out straight away which surprised me because he’s usually slow with new things
Kim Barker
Bought this mainly because my dog is getting older and I wanted him drinking more water. He took to it straight away and...Bought this mainly because my dog is getting older and I wanted him drinking more water. He took to it straight away and I notice him going over to it throughout the day.
Jackie S.
My Frenchie is obsessed with running water and would always try to drink from the shower after we used it. Now she just ...My Frenchie is obsessed with running water and would always try to drink from the shower after we used it. Now she just goes to the fountain instead
Brenda Foster
I wasn’t sure if my dog would actually use it but he started drinking from it on the first day. Definitely drinks more n...I wasn’t sure if my dog would actually use it but he started drinking from it on the first day. Definitely drinks more now than he did with his bowl
Heather Z
The quiet pump is honestly my favourite part. Our old fountain sounded like a fish tank and drove me mad at night. This ...The quiet pump is honestly my favourite part. Our old fountain sounded like a fish tank and drove me mad at night. This one you barely hear
Kevin J
drinks from it all the time. Super quiet too which I appreciate
Sheri Collins
My dog is 14 and has been slowing down a lot over the past year. He wasn’t eating or drinking much and I was getting rea...My dog is 14 and has been slowing down a lot over the past year. He wasn’t eating or drinking much and I was getting really worried. Took him to the vets and she said he was dehydrated and that was probably making him feel worse. She suggested trying a fountain because some dogs prefer running water. I ordered pureflow and set it up the same day it arrived. At first he just sniffed it and walked away, but by the end of the day he was drinking from it. Now he drinks from it multiple times a day. I’ve noticed a massive difference in his energy and his coat looks better too. He’s still old and slowing down, but he seems more comfortable and hydrated. I’m really glad I got this for him. It’s given us more quality time together
Happy Customer
My dog used to knock his water bowl over constantly. This fountain is way more stable and he hasn’t tipped it once
Nick W
Really simple design which I like. No complicated parts and cleaning it doesn’t take forever. My dog drinks from it mult...Really simple design which I like. No complicated parts and cleaning it doesn’t take forever. My dog drinks from it multiple times a day
Tom Hargreaves
My dog barely drank before, and now he goes back to it several times a day. I didn't expect such a noticeable difference...My dog barely drank before, and now he goes back to it several times a day. I didn't expect such a noticeable difference.
Jessie
We’ve had it about a month now and it’s been brilliant. My dog drinks more often and the water stays cleaner than in a n...We’ve had it about a month now and it’s been brilliant. My dog drinks more often and the water stays cleaner than in a normal bowl
No reviews match your search.
A quick clean once a week keeps it fresh.
Quick rinse under the tap.
Empty, wipe, and refill.
Wash away trapped hair and debris.
Every 2 weeks, for fresh-tasting water.
| Feature |  PureFlow
|
Generic & High-Street Fountains |
|---|---|---|
| Tray | Yes 304 food-grade stainless steel | No Cheap plastic (harbours bacteria) |
| Filter | Yes Softens water and removes limescale | No Basic mesh or cheap charcoal |
| Filter supply | Yes Direct from PureCanine | No Third-party sellers, may run out |
| Noise | Yes Whisper-quiet (<20 dB) | No Often noticeably loud |
| Cleaning | Yes Comes fully apart, reach every surface | No Sealed pump parts (hidden slime) |
| Warranty | Yes Full 2 years (all parts & pump) | No Not standard |
| Guarantee | Yes 60-day drink-or-refund | No 14 to 30 days, often void once used |
| Customer support | Yes UK-based, 7 days a week | No Often overseas or none |
No slimy bowl. No second-guessing whether they’ve had enough. Just fresh, filtered water your dog keeps coming back to.
Moving water naturally catches a dog’s attention, so most take to it quickly. If yours doesn’t, our 60-day drink-or-refund guarantee means you can send it back for a full refund.
Add one dropper to the fountain each day. Your dog gets collagen every time they drink.
No. It mixes straight into the water and leaves no residue, so your fountain stays clean and fresh.
Both share the same premium materials, filter, and 4L capacity. PureFlow Pro adds Wi-Fi connectivity and a free smartphone app (no subscription required) to track water levels, set schedules, and receive refill alerts
Every PureFlow includes:
Yes. The wide, shallow stainless steel tray is comfortable for dogs of all sizes, and the 4L capacity suits single-dog and multi-dog households.
Yes. Dogs naturally avoid still water and seek out running water. The gentle flow catches their attention and keeps the water tasting fresh, so hesitant drinkers drink more.
Very. Simply slot the filter in, fill the fountain with tap water, and plug it in. That's it. Your dog has immediate access to clean, filtered, flowing water. Setup takes less than 2 minutes.
PureFlow is designed for whisper-quiet operation. Most owners find they barely notice it's running, even in quiet rooms.
Once a week, rinse the fountain body and pre-filter under the tap. Every two weeks, replace the filter. Full cleaning instructions and maintenance tips are included in the box.
Every two weeks. Replacement filters are available directly from our website, so you'll never be stuck waiting for stock.
It softens hard tap water and removes limescale and odours. That keeps every drop tasting fresh, so your dog keeps coming back to drink.
PureFlow is covered by a full 2-year warranty. If any part develops a fault within 2 years of purchase, contact our UK support team and we'll dispatch a free replacement straight to your door.
Every PureFlow comes with our 60-day drink-or-refund guarantee. If it’s not right for your dog, even after they’ve tried it, return it within 60 days for a full refund. No questions asked.
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